Creating visuals for music
I created visuals and provided art direction for a band based in Glasgow.
Logo
An interchangable logo that can be used anywhere. A monspace font was chosen to reflect the dreamy and glitchy music.
Digital
The logo was reflected throughout the brand, continuing this through the visuals and imagery for each single.
Data analysis
I have found there are a lot of parallels with products design and music prodcution. One of the interesting ones is data analysis and feedback. On each song I can see how it's performed and what people liked, and then tweak future music based on this.
Illustrative style
An illustrated style was created for future artwork.
Photographic style
A photography style was created to keep the imagery consistent throughout album artwork and advertising.
Merchandise
I started to create clothing based on the designs created.
Marketing
Some examples of content used for marketing.